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All the work
Two women on a bed beside a giant teddy bear in the MAC Village Velvet Teddy bedroom.
MAC VillageNovember to December 2021

An entire shop, built for MAC

  • For a brand
  • Client. Built by my company, Selfie Factory, at The O2
  • November to December 2021

MAC wanted people to come and play with a new collection, so we built them a shop to do it in.

What I made

  • MAC Village: six themed rooms at Icon Outlet at The O2, from a Ruby Woo lipstick room and a 360 video booth to a ball pit and a giant teddy bedroom.
  • A MAC Backstage room with a free 15-minute make-up service.

My part

Built and ran it with my Selfie Factory team, next door to Selfie Factory and Tikky Town.

The film

The case study film: MAC Village at The O2, by Selfie Factory.

What happened

  • Open from 12 November to 12 December 2021 at Icon Outlet at The O2.Source: Gold Flamingo
  • At one point my team ran three neighbouring units at The O2: Selfie Factory, Tikky Town and MAC Village.Source: willbower.co.uk

From the work

The MAC Village shopfront at Icon Outlet at The O2.
The shopfront at The O2.
A wall phone under the words Call for a makeover.
Inside MAC Village.

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