All the work
On the day, in the queue. 
Metro, July 2023. 
MailOnline on X.
Plays from YouTube when you press play.Watch on YouTube
The case study film for Snug at Wimbledon.
The pink sofa in the Wimbledon queue
- For a brand
- Client, with PR agency Idea Farm
- July 2023
Snug sells sofas, so we put one where everybody wishes they had one: the overnight queue for Wimbledon tickets.
What I made
- A group of friends turn up to the Wimbledon queue with a bright pink Snug sofa and make themselves at home.
- We mapped the queue, cast the group, wrote their backstories and the filming plan, and sourced every prop.
- Each of them filmed the day for TikTok.
My part
Came up with the stunt alongside Idea Farm, then ran the pre-production, casting and filming.
What happened
- Filmed and broadcast live by BBC Breakfast within five minutes of setting up.
- Millions of views across TikTok and other platforms, and embedded in news sites.
- Covered by Metro, MailOnline, The Sun, Ideal Home and MyLondon.
From the work