All the work
Snug at WimbledonJuly 2023 
On the day, in the queue. 
Metro, July 2023. 
MailOnline on X.
The pink sofa in the Wimbledon queue
- For a brand
- Client, with PR agency Idea Farm
- July 2023
Snug sells sofas, so we put one where everybody wishes they had one: the overnight queue for Wimbledon tickets.
What I made
- A group of friends turn up to the Wimbledon queue with a bright pink Snug sofa and make themselves at home.
- We mapped the queue, cast the group, wrote their backstories and the filming plan, and sourced every prop.
- Each of them filmed the day for TikTok.
My part
Came up with the stunt alongside Idea Farm, then ran the pre-production, casting and filming.
What happened
- Filmed and broadcast live by BBC Breakfast within five minutes of setting up.
- Millions of views across TikTok and other platforms, and embedded in news sites.
- Covered by Metro, MailOnline, The Sun, Ideal Home and MyLondon.
From the work