All the work
Selfie Factory2019 to 2021 
The checkerboard bathroom. 
The pink shop set. 
Me, at Selfie Factory.
Selfie Factory
- My own build
- My own build, with my wife and my best friend
- 2019 to 2021
After two weeks in the USA watching people queue for colourful walls and giant props, I came home and built some.
What I made
- Themed sets built to be photographed and filmed, first in Brighton, then Bluewater, Westfield Stratford and The O2.
- Rooms included a 20ft pink replica of a London Underground carriage and a ball pit with 40,000 pink balls.
My part
Started it, designed the sets and ran it day to day.
What happened
- Grew from one site to four in the UK, including a flagship at The O2.Source: willbower.co.uk
- Featured in The Sun and the South China Morning Post.Source: willbower.co.uk press archive
From the work