All the work
NIVEA MEN2023 to 2024
Weird Skincare Confessions
- For a brand
- Client, via Porter Novelli and Idea Farm
- 2023 to 2024
NIVEA MEN had a skincare report the press wasn't picking up, so we gave it a hook people would watch: confessions.
What I made
- A TikTok account with 10 everyday guys confessing strange skincare habits on camera: 11 pieces of content.
My part
The idea, casting and filming.
What happened
- Over 500,000 views on TikTok.
- 15+ features in regional publications across the UK.