All the work
MailOnline, 1 December 2023. 
GB News report.
Plays from YouTube when you press play.Watch on YouTube
The official video: East 17 sing about quitting smoking for Christmas, in their white coats, among the Christmas trees.
Merry Quitmas, with East 17
- For a brand
- Client (Riot, a quit-smoking brand). Made with East 17
- December 2023
Riot can't advertise the way most brands can, so we gave them a Christmas song instead, and asked East 17 to sing it.
What I made
- A Christmas single and music video, Merry Quitmas, with East 17 back in their iconic white coats.
- Proceeds went to UK cancer charities.
My part
Pitched the idea to Riot, wrote the song, produced the track and made the music video.
What happened
- No. 49 on the Official Singles Sales Chart, 28 December 2023.Source: officialcharts.com
- 5 million views, plus a prime-time ITV News interview.
- Covered by MailOnline and GB News.
From the work