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All the work
Ed Davey in a Christmas jumper dancing down a corridor with a children's choir, while Will films on a phone.
Liberal DemocratsNovember to December 2024

Ed Davey's FIFA challenge and a Christmas single

  • For a brand
  • Client, with Idea Farm
  • November to December 2024

Get a party leader talked about on TikTok by doing something people actually share.

What I made

  • A run of TikToks of Ed Davey challenging Keir Starmer to a 1v1 on FIFA, with a new one every day.
  • Love Is Enough: a Christmas charity single for young carers with Bath Philharmonia's Young Carers' Choir and Ed Davey.

My part

Made with Idea Farm: the FIFA TikToks, and the Love Is Enough single and video.

The film

The Independent's page showing Ed Davey's FIFA challenge video.

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Plays from TikTok when you press play.Watch on TikTok

Ed Davey, outside Parliament, challenging Keir Starmer to a 1v1 on FIFA.

What happened

  • Love Is Enough reached No. 37 on the Official Singles Sales Chart (December 2024).Source: officialcharts.com
  • Covered by BBC News, The Guardian, Sky News and ITV News.
  • The FIFA challenge ran on Have I Got News For You and The Last Leg.

From the work

BBC News: Lib Dem leader Ed Davey in bid for Christmas No 1, with a photo of Will filming the choir.
BBC News, 2024.
The Independent: Watch: Ed Davey challenges Keir Starmer to FIFA match in TikTok video.
The Independent, 26 November 2024.
LADbible post: Lib Dem leader Ed Davey is challenging Keir Starmer to a 1v1 on FIFA every day until he accepts.
LADbible on Instagram.
Will with Sir Ed Davey.
With Sir Ed Davey.

Read the coverage

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