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All the work
John Barnes at a barbecue in a THIS apron, surrounded by fans in England shirts at a big house.
THIS x John BarnesJune 2024

A Euros BBQ anthem with John Barnes

  • For a brand
  • Client (THIS, plant-based meat), with Idea Farm. Made with John Barnes
  • June 2024

THIS wanted the banger of the summer for Euro 2024 barbecues, so we made one with an England legend.

What I made

  • A song and music video with John Barnes, filmed at a mansion with TikTok creators and a Gareth Southgate lookalike.
  • Released on Spotify and iTunes.

My part

Wrote the song, produced the track and filmed the music video.

The film

John Barnes at the barbecue in a THIS apron, with fans in England shirts.

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Plays from YouTube when you press play.Watch on YouTube

THIS Is The One: the music video, on THIS's own channel.

What THIS said

THIS testimonial video.

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Plays from Vimeo when you press play.Watch on Vimeo

A short testimonial from THIS.

What happened

  • Featured in the Daily Mail, Metro and The Mirror, plus The Grocer.
  • Hundreds of thousands of views; two Daily Mail journalists appeared in the video as extras.

From the work

John Barnes in an England shirt, lit in pink and teal.
John Barnes on set.
The Mirror: John Barnes hopes his song will give the Three Lions a boost at the Euros.
The Mirror.

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